Google Ads Campaign Settings

It becomes easier to start a campaign with Google Ads as this traffic source is already listed in our templates.

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1. Active BeMob account.
2. Active Google Ads account.
3. Landing page with the access to the code.
4. Dedicated tracking domain.
5. Preconfigured offer.
6. Configured postback with affiliate network or tracking pixel.

1. Traffic Source Settings

To add Google Ads from templates:

1. Press Traffic Sources.
2. Click New from Template and select Google Ads from the list.

The traffic source template consists of two sections: Traffic Source Details with postback settings and Parameters.

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As Google Ads doesn't support Postback URL it is required to skip this setup and leave Postback URL field blank.

The list of parameters and tokens supported with Google Ads are already preconfigured in the template.

These parameters and tokens are required to transfer the additional details on traffic to your report in tracker, e.g. creative IDs, placement IDs, keywords etc.

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Since you will be using no-redirect method in the Google Ads campaign, the traffic data which is regularly passed in Campaign URL, will be passed through Landing Page Pixel installed in the body of your landing page.

The data will be available in report on Custom parameters and can be used for further optimization and targeting of your campaigns.
To find the report on data passed from Google Ads, select your campaign, press Report, go to the Custom tab.

2. Campaign Settings

After Google Ads is added from the templates, the campaign can be created in tracker.

1. Press Campaigns tab.
2. Click New.

3. Specify the name of campaign.
4. Select Google Ads as Traffic Source.

5. Select one of the following cost models:

• CPV. With this cost model it is required to specify the value you pay per click on Google ad. Clicks on your ad will be counted as visits in tracker.
• Do not track. Cost will not be tracked in this case. This cost model should be selected if the cost bid is not a fixed value. The cost can be update later through Update cost option.

Auto-tracking of cost data is not available since Google Ads is not supporting the dedicated cost token.

In Destination section it is required to select either Flow or Built-in Flow.
The difference between these two options is that the Flow is a pre-configured element with different rule-based paths for advanced traffic distribution.
Built-in Flow is an easier version of flow which can be quickly set up in campaign settings.

URL as a Destination should not be selected for Google Ads campaign as it allows drive traffic straight to a single URL.

More about campaign destinations see in this guide.

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Make sure the landing page is configured in your Flow or Built-in Flow settings.

7. Press Save to store the campaign settings.

3. Landing Page Pixel Settings

Google Ads has a strict policy concerning the third-party redirect. Using Campaign URL as tracking link will be problematic in this case.

Landing Page Pixel is an alternative tracking method that allows to avoid using the Campaign URL.
You are able to use Landing page URL instead of Campaign URL on the side of traffic source.
It means that Google Ads will not be able to detect the redirect since you are using the landing page as the endpoint of your campaign.
Meanwhile the script will be forwarding traffic through BeMob and all the traffic data will be tracked as it would go through the campaign URL.

With such traffic source as Google Ads it is required to use custom tracking domain for both LP pixel and CTA URLs.

LP Pixel along with CTA URL can be found in LP Pixel Generator of Campaign links.

It is required to set LP Pixel inside the body of your landing page.

CTA URL should be placed on each CTA button of your landing page.

Please consider reading the full guide about LP pixel setup.

4. Campaign in Google Ads

After Google Ads and Campaign with this traffic source are already set in BeMob, it is time to install campaign on the side of Google Ads.

1. Log in to your Google Ads account.
2. Press New Campaign button.

3. Select the goal of your future campaign.

4. Choose a type of campaign and press Continue.

5. Enter the required details for the selected goal and type of your campaign:

• General settings
• Targeting and audiences
• Budget and bidding
• Add group

6. Specify the required Headlines and Descriptions.
7. Set Landing page URL as Final URL in Ads settings.

For instance:
https://bemob-samples.s3-website-us-east-1.amazonaws.com

8. Click Ad URL options button and add Google Ads tracking parameters to Final URL suffix field.

e. g. adv_id={creative}&keyword={keyword}&place_id={placement}&adposition={adposition}

9. After you complete all the corresponding fields click Save and continue button.

10. After your campaign is approved on the side of Google Ads, you can start driving traffic to your campaign and track all the data with BeMob.

If the assistance is required, contact BeMob team:

Live Chat - the message window that appears in the right corner of the screen.
Email - [email protected]
Skype - live:anna_17683 or live:irenatomanov
Telegram - @bemob