Facebook Ads Campaign Settings

It becomes easier to start a campaign with Facebook as this traffic source is already listed in our templates.

❗️

Note

Before you start a campaign it is required to have:

1. Active BeMob account.
2. Active Facebook account.
3. Landing page with the access to the code.
4. Dedicated tracking domain.
5. Preconfigured offer.
6. Configured postback with affiliate network or tracking pixel.

1. Traffic Source Settings

To add Facebook from templates:

1. Press Traffic Sources.
2. Click New from Template and select Facebook from the list.

The traffic source template consists of two sections: Traffic Source Details with postback settings and Parameters.

❗️

Note

As Facebook doesn't support Postback URL it is required to skip this part and leave the field blank.

The list of parameters and tokens supported with Facebook are already preconfigured in the template.

These parameters and tokens are required to transfer the additional details on traffic to your report in tracker, e.g. ad IDs, campaign IDs, ad names etc.

❗️

Note

Since you will be using no-redirect method in the Facebook campaign, the traffic data which is regularly passed in Campaign URL, will be passed through Landing Page Pixel installed in the body of your landing page.

The data on traffic, e.g. campaign ID, ad ID etc. will be available in report on Custom parameters and can be used for further optimization and targeting in your campaigns.
To find the report on data passed from Facebook, select your campaign, press Report, go to the Custom tab.

To track other information such as age, gender, interests, etc. you need to specify corresponding parameters manually in Facebook template in tracker.

2. Campaign Settings

After Facebook is added as a traffic source in BeMob, the campaign can be created in tracker.

1. Press Campaigns tab.
2. Click New.

3. Specify the name of campaign.
4. Select Facebook as Traffic Source.

5. Select one of the following cost models:

• CPV. With this cost model it is required to specify the value you pay per click on Facebook ad. Clicks on your ad will be counted as visits in tracker.
• Do not track. Cost will not be tracked in this case. This cost model should be selected if the cost bid is not a fixed value. The cost can be update later through Update cost option.

Auto-tracking of cost data is not available since Facebook is not supporting the dedicated cost token.

6. In Destination section it is required to select either Flow or Built-in Flow.
   The difference between these two options is that the Flow is a pre-configured element with different rule-based paths for advanced traffic distribution.
   Built-in Flow is an easier version of flow which can be quickly set up in campaign settings.

URL as a Destination should not be selected for Facebook campaign as it allows drive traffic straight to a single URL.

More about campaign destinations see in this guide.

❗️

Note

Make sure the landing page is configured in your Flow or Built-in Flow settings.

7. Press Save to store the campaign settings.

3. Landing Page Pixel Settings

Facebook has a strict policy concerning the third-party redirect. If you place the campaign URL generated from BeMob on the side of Facebook, it will not be accepted.

Landing Page Pixel is an alternative tracking method that allows to avoid using the Campaign URL.
You are able to use Landing page URL instead of Campaign URL on the side of traffic source.
It means that Facebook will not be able to detect the redirect since you are using the landing page as the endpoint of your campaign.
Meanwhile the script will be forwarding traffic through BeMob and all the traffic data will be tracked as it would go through the campaign URL.

With such traffic source as Facebook it is required to use custom tracking domain for both LP pixel and CTA URLs.

LP Pixel along with CTA URL can be found in LP Pixel Generator of Campaign links.

It is required to set LP Pixel inside the body of your landing page.

CTA URL should be placed on each CTA button of your landing page.

Please consider reading the full guide about LP pixel setup.

4. Facebook Campaign Settings

To create a campaign on the side of Facebook the following steps should be performed:

1. Log in to your Facebook Ads Manager account.

2. Create a new campaign or edit an existing one choosing objective of your campaign, targeted audience, budget and format of your ad.

3. Specify Primary text, Headlines and Description. Select placement for your ad.

4. Set Landing page URL as Website URL.

5. Go to Tracking section and add Facebook tracking parameters to URL parameters field.

e. g. ad_id={{ad.id}}&adset_id={{adset.id}}&campaign_id={{campaign.id}}&ad_name={{ad.name}}&adset_name={{adset.name}}&campaign_name={{campaign.name}}

❗️

Note

It is required to replace the values of parameters that will not be passed dynamically
e. g. &age=18-25

6. After you complete all the corresponding fields click Confirm button.

7. After your campaign is approved on the side of Facebook, you can start driving traffic to your campaign and track all the data with BeMob.

If the assistance is required, contact BeMob team:

Live Chat - the message window that appears in the right corner of the screen.
Email - [email protected]
Skype - live:anna_17683 or live:irenatomanov
Telegram - @bemob