Basic Elements of Campaign
BeMob operates in two major directions:
- catching, organizing and displaying third party data in the most comfortable way.
- identifying traffic destination.
To implement the first function, it is required to set affiliate network and traffic source in tracker.
The second aim is achieved by creating offer and landing page.
Note
It is extremely important to create a campaign in tracker for further data analyzing, optimizing and improving the performance.
BeMob campaign is based on the following elements:
- Affiliate Network (Optional)
- Traffic Source (Essential)
- Offer (Essential)
- Landing page (Optional)
Note
If you are promoting offers from direct advertiser, skip the option with adding affiliate network.
Also if you use an offer URL as campaign destination, then landing page is not required and the setup can also be ignored.
Affiliate Network
Affiliate network is a sort of platform-mediator between affiliates and advertisers.
These networks gather offers from advertisers, providing the opportunity for affiliates to find desired one, take financial risks and proceed payments to affiliates.
An advertiser is interested in collaboration with major affiliate network then with several separate affiliates.
Adding an affiliate network in tracker is required to organize offers related to this network.
Traffic Source
Visitors' number for a web resource is crucial indicator of success in a campaign. Traffic sources are aimed to attract users and increase rate of customers' attendance.
Another words traffic sources are channels by which visitors come to your resource. These sources can provide an advertiser with high volumes of targeted traffic from all over the world.
In addition traffic sources can pass the additional data to enrich your reports in tracker, for instance, data on site id, publisher id, keyword etc.
Offer
Offer is a product or service that is promoted through the campaign and as usual, it is a destination point for traffic.
The most important step to pay attention to when adding offer is correct conversion tracking setup.
BeMob is able to support two methods of conversion tracking via s2s postback and tracking pixel.
Landing Page
Landing page is a dedicated web page that appears before your offer and provides visitors with the information about offer.
Note
Landing page hosting is not available with BeMob. You landing pages should be hosted externally.
Landing page is not just a well-designed page to catch visitor's attention.
This page is required to generate conversions for describing goods or services in a short time, convincing customer that he has found desired item.
A strong landing page helps not only to increase the conversion rate, but also guarantees the fastest ROI of your campaign.
Campaign links
Campaign links are tracking URLs provided by BeMob for your advertising campaign. As they carry out different functions, please see the description of the use of each Tracking URL.
| Tracking URL | Description |
|---|---|
| Campaign URL | This URL is generated in tracker and is used as destination URL on the side of your traffic source. Traffic will be sent to this URL. |
| Campaign test URL | Test URL of campaign is used when you want to make sure that everything redirects correctly. All the clicks, visits and conversions will not be counted in tracker when you are using this URL. |
| Campaign redirect JS script | A script that can help you in dealing with bot traffic. This script along with flows conditions allows to leave a bot with no redirect on the initial page. In this case on the side of traffic source you can use landing page URL instead of your regular Campaign URL generated by tracker. |
| Landing Page pixel | A script that is used when you are working with organic traffic source. It allows you to avoid redirect to tracker and use Landing page URL as destination point on the side of your traffic source. |
| Click URL | This URL is used to track visitors' clicks. It should be set on CTA (call-to-action) button of your landing page. Your offers will be rotated if you are using Click URL. |
| Multi-offer click URL | This URL as well as Click URL is used to track clicks. But it can be set on CTA buttons of your landing page only if they should redirect to specific offers without rotation. |
| Postback URL | A URL that should be set on the side of your affiliate network for tracking conversions from the offer you are promoting. Also it allows to track data of payout, transaction ID and status of conversion. |
| Secure postback URL | This URL as well as Postback URL is used to track conversions. Secure postback URL should be set on the side of affiliate network if it is required to send data via secure encrypted HTTPS protocol. |
| Postback pixel / Postback script | In case when Postback URL tracking method is not supported by your affiliate network you should use Postback pixel or Postback script. It should be set on thank you page that follows your offer. |
Also there are Tracking URLs which are not provided by BeMob. It is extremely important to distinguish them.
| Tracking URL | Description |
|---|---|
| Offer URL | A URL that should be provided by your affiliate network for promoting. Offer URL can contain additional parameters for passing corresponding data to the side of your affiliate network. If you are not working with any affiliate networks and want to promote your own website, its URL should be set in tracker as Offer. |
| Landing page URL | A URL of page that is hosted on your side and is used to describe goods or services in more attracting way. It should be set in Landings section. Landing page URL can contain additional parameters for displaying data on landing page dynamically. |
| Postback URL from Traffic Source | This URL should be provided by your Traffic source and set in corresponding template in tracker. We have a lot of configured traffic source templates where Postback URL is already set. Such Postback URL is used to pass data of conversions from tracker to the side of your traffic source. |
Updated over 5 years ago